SXSW (mobile) — Leon Lee

Leon Lee

Leon is a graphic designer based in New York. He specializes
in visual identity, typography, and packaging, with a strong interest in creating concept-driven and visually expressive design systems.

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SXSWInstructor: Joseph Han
Category: Brand Identity, Art Direction
Date: 2026

SXSW (South by Southwest) is a globally renowned festival in Austin that unites music, film, technology, and culture within one creative hub. Built around four core pillars—Music, Film & TV, Interactive, and Conference—the design system encourages these fields to overlap and connect, emphasizing SXSW’s dynamic energy and sense of connectivity.