Lume — Leon Lee

Leon Lee

Leon is a graphic designer based in New York. He specializes
in visual identity, typography, and packaging, with a strong interest in creating concept-driven and visually expressive design systems.

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Lume

Instructor: Joseph Han
Category: Brand Identity, Art Direction, Packaging Design
Date: 2025

Mycelium is the root-like network of fungi made of fine threads called hypha, known for its ability to grow rapidly and bind organic matter. “Lume” is a lighting brand made with mycelium, built on the idea that light can be grown, not manufactured. I created a visual identity that translates natural textures and living materials into a quiet and refined design language.